Suchergebnisse

O endomarketing trata-se de um instrumento de extrema importância para as organizações, pois com ele o colaborador pode fortalecer o relacionamento, compartilhar objetivos, sentir-se motivado e satisfeito com o seu ambiente de trabalho, para que ocorra o comprometimento no alcance de metas e objetivos organizacionais. O presente estudo tem como objetivo analisar a relação entre as ações de endomarketing e a satisfação no trabalho em uma Instituição de Ensino Superior (IES), localizada no norte do Rio grande do Sul. A metodologia utilizada tratou-se de duas fases distintas, porém, complementares. Na primeira etapa ocorreu uma pesquisa qualitativa e exploratória por meio de um grupo focal. Na segunda etapa realizou-se uma pesquisa quantitativa descritiva. Os resultados destacam que as práticas de endomarketing adotadas na IES apresentam índices significativos ligados à satisfação dos colaboradores, e que estes índices têm relação com as ações desenvolvidas.

With the advent of globalization and access to information, social networks came to be widely used by different generations. However, environmental issues have been causing global impacts, as well as issues of social vulnerability. Environmental awareness awakens new consumption habits, implementing a new socially responsible posture. This study aims to analyze the influence of social networks on environmental awareness and the social responsibility of Baby Boomers, Generations X, and Y, in the regions of South and Southeast Brazil. We use the methodology of quantitative and descriptive research, by means of the Structural Equation Modeling. The results highlight that individuals who are exposed to information (videos, photos, texts) related to social responsibility and environmental sustainability are positively influenced in the formation of social and environmental awareness. However, generation Y presented the lowest means of responses in the search for information on environmental and social issues. This is relevant to society, teaching institutions, government agencies, as well as companies, in order to promote actions and information on social and environmental responsibility, in order to engage Generation Y in sustainable development. ; Com o advento da globalização e o acesso às informações, as redes sociais passaram a ser amplamente utilizadas pelas gerações. Contudo, a problemática ambiental vem provocando impactos em nível global, assim como encontramse questões de vulnerabilidade social. Coerentemente, a consciência ambiental desperta novos hábitos de consumo, implementando nova postura socialmente responsável. Perante o exposto, este estudo tem como objetivo analisar a influência das redes sociais sobre a consciência ambiental e a responsabilidade social das gerações Baby Boomers, X e Y, nas regiões do Sul e Sudeste do Brasil. A metodologia utilizada tratou-se de uma pesquisa quantitativa e descritiva, por meio da Modelagem de Equações Estruturais. Os resultados destacam que os indivíduos que estão ...

ABSTRACT With the advent of globalization and access to information, social networks came to be widely used by different generations. However, environmental issues have been causing global impacts, as well as issues of social vulnerability. Environmental awareness awakens new consumption habits, implementing a new socially responsible posture. This study aims to analyze the influence of social networks on environmental awareness and the social responsibility of Baby Boomers, Generations X, and Y, in the regions of South and Southeast Brazil. We use the methodology of quantitative and descriptive research, by means of the Structural Equation Modeling. The results highlight that individuals who are exposed to information (videos, photos, texts) related to social responsibility and environmental sustainability are positively influenced in the formation of social and environmental awareness. However, generation Y presented the lowest means of responses in the search for information on environmental and social issues. This is relevant to society, teaching institutions, government agencies, as well as companies, in order to promote actions and information on social and environmental responsibility, in order to engage Generation Y in sustainable development.